A small firm, on purpose.

Time Adverts was built out of a specific frustration: almost nothing in the agency business is tied to whether the client wins.

Fees are monthly. Reports are full of impressions and engagement. The team that pitched is rarely the team that delivers. And when results don't come, the contract still renews for another quarter while everyone agrees to be patient.

Property makes this worse, not better. Ticket sizes are large, cycles are long, and the gap between spending money and knowing whether it worked can run into months. That is exactly the situation where a fixed fee protects the wrong party.

So we set the business up the other way round. Our base fee covers the cost of doing the work properly. What we actually earn depends on what closes. It means we turn down more work than we take, and it means the conversation with a client is about numbers rather than activity.

Because our income depends on results, we look closely before we start. What is being sold, who is buying it, how quickly enquiries get called, what happens to a lead in week three. If those things don't hold up, no amount of marketing fixes them and we will say so early.

We work with developers, brokerages, marketing teams and independent operators across residential, commercial and investment property — in India and internationally. What matters is not the category. It is whether there is a real product and a sales process capable of converting what we send it.